Make Your Property Stand Out This Summer: Leasing Prep Tips

Summer is officially here—and if you own or manage rental property, it’s go time. The summer months bring a significant uptick in rental demand, with families aiming to move before the new school year and young professionals eager to settle in before fall. With the market heating up, both literally and figuratively, it’s essential to prepare your property to stand out among the flood of listings.

At RE Solutions XV, we specialize in helping landlords and property owners maximize their leasing potential during this busy season. Whether you're listing a single home or an entire portfolio, the right strategy can make all the difference. Here’s how to make sure your property not only attracts attention but gets leased fast this summer.

1. Get Your Property Market-Ready

First Impressions Count

When potential renters arrive—or even view online—the condition of your property will make or break their interest. Start by cleaning everything, inside and out.

• Interior: Deep clean carpets, wipe down baseboards, clean windows, and eliminate odors.

• Exterior: Mow the lawn, trim hedges, and plant fresh flowers.

• Repairs: Fix leaky faucets, patch holes in walls, and ensure the HVAC system is running efficiently.

A freshly cleaned and well-maintained property communicates care and professionalism.

Curb Appeal Sells

Before anyone steps inside, they’re evaluating the exterior. Power wash the driveway, clean gutters, paint the front door, and consider a new doormat. These details go a long way in creating a welcoming vibe that encourages tours.

2. Upgrade Your Marketing Game

Stand Out in a Crowded Market

Summer is competitive. High-quality visuals are your best asset:

• Professional Photos: Highlight bright, open spaces and key features.

• Video Tours: Great for virtual showings and out-of-town renters.

• Lifestyle Focus: Emphasize outdoor spaces, shaded patios, pools, ceiling fans, and BBQ-ready backyards.

Tell a Compelling Story

Go beyond listing facts. Describe the lifestyle your property offers. Phrases like "perfect for summer evenings under the stars" or "a quick walk to nearby parks and trails" paint a picture that resonates emotionally.

Consider listing with RE Solutions XV for access to our premium marketing package.

3. Price It Right (and Smart)

Know the Market

Renters are comparing options and pricing. Make sure your rate aligns with local comps. Look at similar properties in your neighborhood and adjust accordingly.

Offer Strategic Incentives

Attractive specials can tip the scale in your favor:

• Two weeks free with a signed lease

• Reduced security deposits

• Waived application fees

Stay competitive but firm on your bottom line. Our team can help assess value and develop incentive strategies.

4. Get Ahead with Pre-Leasing

Market Early, Lease Faster

Don’t wait for tenants to vacate before listing. Start promoting vacancies as soon as they’re confirmed. This gives you a head start and reduces vacancy time.

• Post on rental platforms early

• Create urgency by stating "limited availability."

• Utilize virtual tours and apply now links to make the process seamless

 Virtual Tools for a Modern Market

Out-of-town renters and busy professionals appreciate flexibility. Provide pre-recorded video tours and accept online applications to secure leases faster.

5. Streamline the Application Process

Speed is Your Best Friend

Summer renters move fast. Any delay in your application process can cost you great tenants.

• Use digital applications

• Offer online background and credit checks

• Pre-qualify applicants with transparent criteria

Our digital leasing tools simplify and secure the entire process.

6. Make Your Listing Easy to Find

Visibility Drives Results

Posting on one platform isn’t enough. Expand your reach by syndicating across:

• Zillow

• Apartments.com

• Realtor.com

• Facebook Marketplace

 Use Paid Promotions to Boost Reach

Targeted ads help increase visibility in specific demographics. We recommend boosting well-performing posts and investing in geo-targeted Facebook or Instagram campaigns.

And don’t forget to leverage your local partnerships and networks.

7. Emphasize Summer-Friendly Features

What Renters Want This Season

Highlight features that beat the heat:

• Ceiling fans in all bedrooms

• Covered patios or balconies

• Energy-efficient windows

• Shade trees or pergolas

• Community pools or splash pads

These elements make your property more livable during summer and more desirable overall.

8. Keep Communication Open and Friendly

Be Responsive and Transparent

Renters often choose the landlord or manager who responds fastest. Communicate clearly and follow up with all leads. Set automated email responses or text confirmations to keep prospects informed.

9. Stage for Summer Appeal

Create an Inviting Atmosphere

Staging helps renters imagine living in your space:

• Add bright throw pillows and rugs

• Use light-colored curtains to let in natural light

• Place fresh flowers or a bowl of lemons on the counter

If your unit is vacant, consider partial staging of key areas like the living room, kitchen, and primary bedroom.

10. Consider Longer-Term Tenants

Reduce Turnover with Smart Leasing

Incentivize longer leases with locked-in rates or seasonal discounts. Offer 18-month options with fixed rent for peace of mind.

Tenants planning ahead for next year are already looking. Be ready with options tailored to first-time renters.

11. Perform a Maintenance Check-Up

Avoid Mid-Lease Emergencies

Summer heat strains HVAC systems and appliances. Schedule a maintenance inspection to:

• Clean AC units

• Check refrigerant levels

• Inspect smoke and CO detectors

Proactive repairs prevent unhappy tenants and costly emergency calls.

12. Know the Legal Requirements

Stay Compliant

Make sure you’re following all leasing laws in your area. Update your lease agreements and make sure all documentation is ready.

Need help navigating regulations? Our property management services are built to ensure full compliance.

13. Prepare for Move-In Day

Set a Positive Tone from Day One

Create a welcome packet for new tenants that includes:

• Trash pickup schedules

• Contact information

• Emergency procedures

• Wi-Fi providers and utility setup info

A good move-in experience sets the tone for a positive tenancy.

14. Explore Selling Options

Is Now the Time to Sell?

If your property has appreciated significantly, summer could also be the right time to list it for sale. The market is active, and many buyers are looking for move-in-ready homes.

Explore our selling services to determine if now is the right time to sell or lease.

15. Partner with a Trusted Leasing Team

 Maximize Results, Minimize Stress

Leasing during peak season doesn’t have to be overwhelming. When you partner with a full-service property management company like RE Solutions XV, you gain:

• Expert marketing

• Professional tenant screening

• Lease execution

• Move-in coordination

We handle the details so you can focus on your next investment—or enjoy your summer stress-free.

Ready to Stand Out This Summer?

Now’s the time to get ahead of the curve and make your listing shine. With preparation, the right pricing, and strong marketing, you’ll attract great tenants and avoid costly vacancies.

Whether you’re just getting started or need help managing your portfolio, contact RE Solutions XV for a free leasing consultation. From owner referrals to mortgage pre-approval, we’re here to support your goals every step of the way.

☀️ Let’s make this your best leasing season yet!